RCS is also well represented at this year’s Innovation City, where live use cases will be demonstrated. Petja Heimbach Head of Product Management – RCS at Google, Amir Sarhangi Director of Product Innovation & RCS Program Manager at Samsung, Sean Yoo and Global Head of Smart Communications and Security at Vodafone, Oscar Gallego, will drill down into the detail of who is doing what, and how. We hope you will be able to join the audience as Vice President NG Communications of Deutsche Telekom, Dr. Register for the Seminar to find out which brands have already launched and hear from industry experts at the very top of their fields who will be discussing the exciting future of the RCS platform. Later on the Tuesday, between 14:00 and 16:00, major brands will unveil their live consumer campaigns for the very first time at the Future Networks programme’s Messaging as a Platform Seminar – The Future of Brand Communications. Confirmed speakers include Rimma Perelmuter, CEO at Mobile Ecosystem Forum who will be hosting the session Marco Trecroce, Chief Information Offer at Four Seasons Hotels and Resorts Anil Sabharwal, VP of Product Management from Google who will be moderating Ann Cook, Director of Interactive and Managing Director of ITL at ITV Yves Maitre, Executive EVP for Connected Objects and Partnerships at Orange Mike Brouwers, Regional Marketing Director Europe at Subway and Stefano Parisse, Group Director of Products and Services at Vodafone. We hope to see you at the Digital Transformation 2.0 for the Consumer session, which will explore how brands can build a single point of engagement with consumers which is relevant, reactive and reliable. On Tuesday 27 th February at 11:00, RCS will be a key focus on the main stage at Mobile World Congress, as thought leaders meet to discuss how digital transformation in retail has changed the very nature of the industry. The improvements to B2C messaging made possible by RCS have already opened enormous market opportunities, with the market set to exceed $74 billion by 2021. Recent research by Mobilesquared projects that monthly active users of RCS will exceed 430 million globally in 2018, rising by a remarkable 500% or more over the following year. With RCS now poised to become the platform of choice for brand communications over the next five years, there is much to discuss. As the Lab takes place before the Mobile World Congress begins in earnest on Monday, there is no need for attendees to register for a Mobile World Congress pass. Please register your interest in attending the A2P Future Messaging Lab in Barcelona here. The breadth of participation in our previous Labs has been highly encouraging – reflecting a seriousness about collaboration which can only yield positive results – and we are thrilled to see adoption among operators continue to rise in recent months. The event will bring together some of the leading voices in the burgeoning RCS industry to discuss standards, best practice, and Q4 brand trials. Key stakeholders from across the growing RCS ecosystem – including operators, developers, technology providers, aggregators, marketing companies and brands – will convene at the Constanza Hotel between 12:00 and 17:00 to showcase and discuss the first commercial live brand campaigns, and discuss the strategy for RCS in 2018, continuing the momentum of the last year. As RCS is rolled out worldwide, consumers will increasingly be able to interact with all of their brands in one place – airlines, railways, taxis, restaurants, banks and more – using far more attractive and sophisticated capabilities such as rich media, suggested reply and action buttons, typing indicators and read receipts, company branding and verified sender information, and much more. MATTHEW BANKS RCS DOWNLOADWith no need to download multiple apps, RCS is a single, common platform revolutionising the biggest messaging app in the world – SMS. On Sunday 25 th February, in partnership with 3Cinteractive, the tenth GSMA RCS A2P Future Messaging Lab will bring together many of the leading voices in RCS. It marks a turning point in the road to commercial reality for two transformative technologies: Rich Communications Services, or RCS, and 5G. This year’s Mobile World Congress is a particularly significant one for the GSMA’s Future Networks Programme.
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